#STACK MARTECH HOW TO#
#STACK MARTECH PDF#

Or, if you prefer a more quantitative view of the 6,521% growth over those 11 years:

The wild-and-crazy 11-year progression of the martech landscape looks like this:

Here is an accompanying State of Martech 2022 report.

#STACK MARTECH PDF#

Here is a high-res PDF you can use for printing and zooming in.Here is a slide version of the image you can use in decks and content.The number of solutions is now 9,932 - up 24% from 2020.Here are the key things you want to know: By scoring leads and grading them, marketing automation receives and processes data of unique visitors to allocate qualified leads to the right salesperson, further personalizing their journey and setting your sales team for success.I’m delighted to finally share with you the 2022 marketing technology landscape, a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). Other advantages of using marketing automation lie in the data collected, effectively qualifying leads from marketing and sharing them with sales. Marketing Automation streamlines the procedure of conveying the appropriate content via email to the right buyers at the right time. Reports from McKinsey show that early adopters of sales automation also see higher customer satisfaction.įurthermore, video marketing statistics also state that more than 70% of consumers search for exceptional, authentic, targeted content. One solution is to opt for personalized social media and blog content through automation.

#STACK MARTECH HOW TO#

A personalized customer journeyĪmong the challenges confronting businesses regularly is how to transform a one-time customer into a loyal customer. The benefits of Marketing Automation Develop and cultivate leadsĪccording to McKinsey and Company, over 30% of sales activities can be automated, including pipeline management, following up, scheduling appointments, and other administrative duties.ĭeveloping leads is crucial to your sales and business development if you are an SME owner – data from McKinsey and Company shows that those who have adopted sales automation always report up to a 10 percent sales uplift prospect.Īutomating marketing and sales procedures enables business owners to concentrate more on formulating strategies to build and nurture promising leads. From advertising to email marketing, use your buyer personas and behavioral targeting to only transmit the information each prospect or consumer needs. With marketing automation, you can be precise about what each consumer sees. Marketing automation can reduce this issue by connecting groups, gathering data in a functional format, and focusing on behind-the-scenes tasks.

When they finally contact your company, they frequently have an unpleasant experience as they move across channels and platforms. Your customers are swamped with information, which makes it tough to find the answers they need about your offerings.

It also paves a way to help your customers by solving familiar pain points in the digital-first, omnichannel era. However, Marketing automation isn’t just about what it can do for your business. According to marketing expert John McTigue, without marketing automation, you are just assuming and blindly expecting prospective consumers to take the bait and be ready to order your products or services.

Stack martech